Identity for Blu Pools & Spas

BLU POOLS & SPAS: Identity
Blu Pools & Spas is a new company that designs and builds custom in-ground pools for the high-end luxury lifestyle. They asked us to create a logo that would have strong brand recognition and that would somehow include water as a key element. In addition to the traditional business collateral the logo would be used in other diverse applications that include apparel, yard signs and vehicles. Our solution combines the light weight lines of the typeface and the wave design with a bold, monochromatic color scheme that stands out.

Year: 2015

Client: Blu Pools & Spas, Columbus, Ohio

© 2015, Trusty and Company, Dublin, Ohio, All Rights Reserved. Online at

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