When Syntero Inc, behavioral health specialists in Dublin, Ohio approached us regarding branding for their new for-profit division, Coaching For College Success, we had some specific concerns and recommendations. We wanted CFCS to have a strong identity that appealed to different expectations of both the parents and the students who would be their potential clients. Something fun and attention getting—maybe a little playful—but something bold enough and serious enough to speak to the professionalism of an experienced, well established organization with strong record of helping the community.

Year: 2015

Client: Syntero Inc, Dublin, Ohio
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